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Portfolio & Selected Engagements Documented Case Studies

Work

Tangible outcomes across large-scale technical event management, independent regional media, and bespoke software tooling.

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Special Feature • Audience Mechanics

94,000+ Strong: Lessons in Organic Audience Scaling

Growing an audience without paid promotion means understanding search intent, crafting honest thumbnails, and keeping viewer attention through substance.

Rather than treating video as short-lived content, I approached YouTube like a searchable library. Every video was built around clear viewer questions, strong packaging, and engaging pacing in the first 30 seconds.

Growth came from steady testing, strong retention, and direct conversations in the comments section that turned casual viewers into loyal subscribers.

94.2k Subscribers
11.4M Lifetime Impr.
68.4% Search & Suggested
Flagship case breakdown thumbnail: The Death of Generic Marketing
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Flagship Breakdown

The Death of Generic Marketing: Building High-Agency Distribution Channels

Sonic Cadence & Pacing waveform editor

Sonic Cadence & Pacing

CTR testing archive and thumbnails

CTR Testing Archive

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Currently taking on select advisory roles, speaking engagements, and collaborative engineering projects for 2024–2025.